Musician, here is something that will help you on your quest!
“Hayley Williams drove to a fan’s house to give them a CD of an upcoming new song” – Kerrang
Classico! Delivering your music, merch, happy birthday card etc. personally to your devoted fan is a great way to celebrate fanship, have fun and – most importantly – promote your music. And it’s relatively cheap. Moreover, Williams gave an unreleased song and allowed to leak it.
So do that next time somebody orders your t-shirt online if they live in the same city.