01
Start with the band’s own symbols.
The band supplied a reference folder for its first single. Their emblem became the strongest anchor for the shapes, palette, and world of the film.
Hardun
Rise
A narrative lyric video set inside a symbolic biological machine.
Official lyric video
ContributionConcept, narrative & animation
Hardun / Official lyric videoWatch on YouTube — opens in a new tab
The idea
Hardun’s first single called for a lyric video, but the design was treated as a short narrative. The band’s emblem and mood-board references became a dark, metaphorical journey through a living meat grinder.
Behind the work
Production notes.
02
Let the lyrics inhabit a place.
Instead of placing type over an abstract loop, the words move through an interior machine. The ordered narrative sequences make the lyric video feel like a complete journey.
03
Build the grinder in layers.
Visual references, emblem fragments, scene studies, type, and animated passages were assembled in After Effects into a dense mechanical-organic system.
The original production notes
The full story
behind the work.
The original account has been preserved and reformatted for this site. The production discussion follows the song and finished work without reproducing a full lyric sheet.
01 / Process log
A lyric video with a narrative
Rise was approached as a story rather than typography placed over a generic loop. The song’s theme, tempo, and audio events determined how the words would travel through the film. Because this was Hardun’s first single, the band supplied a reference folder and its emblem became the main visual anchor.
02 / Process log
Inside the meat grinder
Formal storyboards were unnecessary, but the narrative scenes were arranged without text to test their sequence. The core metaphor places the viewer inside an organic-mechanical meat grinder. Mood-board images, emblem fragments, scene designs, ordered captures, and lyric typography were layered in After Effects into the final machine.
Complete original process archive
From first signal
to final frame.
Every available still and animated study from the published process notes, reorganised as a production log.
01 / Complete original archive
Enter the machine
The full 27-item visual log, from the band’s mood-board material and emblem through the ordered narrative frames, meat-grinder world, After Effects captures, animated studies and final lyric-video sequences.
Project details
Hardun
Interceptor Beyond / Concept, narrative & animation
Next project
Blaze
SteSy
